Questions

1 Why might the Gatwick Express research have failed?

2 How would you plan a research programme to identify the needs of the different market segments for rail transport?

3 What are the problems inherent in running a research programme for the railways?

4 Given the negative attitudes of some rail bosses towards their customers, what might be the problems of presenting the findings of the research?

5 How might market research help in effecting a reconciliation between the TOCs and their passengers?

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