Questions

1 How might PowerUp have used secondary sources to check the comparability of the French target market with the British target market?

2 What other sources of secondary data might PowerUp have used to find out about its target market?

3 What information needs did the secondary research reveal?

4 What sources are available for PowerUp to find out how to promote the product to the target market?

5 Why did PowerUp need to use primary research at all?

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