Questions

1 How might Volvo find out why some customers prefer Mercedes or BMW?

2 What types of market research might help Volvo to refine the Oncore programme?

3 What types of market research would help Volvo to refine the CARE programme?

4 How could Volvo find out how to improve each of the six relationships identified earlier?

5 How might Volvo find out how effective the drivers are at acting as ambassadors for the cars?

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