Questionnaire Wording

Care has to be taken with how questions are phrased since careful question design can substantially reduce the bias arising from confusion or lack of understanding. It will also help to minimise response bias which is a function of the respondent's perceptions and predispositions. Questions should be simple, intelligible and clear. The tradeoff between the desire to secure a maximum amount of information from a respondent and the need to keep the interview clear has a major bearing on questionnaire design in respect of its length, complexity, layout and wording.

You are Hired

You are Hired

Have You Managed To Land The Job Yet? Are You Fed Up To The Eyeballs And Sick To Death Of Applying For No End Of Jobs And Still Turning Up Empty Handed? Do You Wonder Why Others Are Getting All The Jobs And Not You?

Get My Free Ebook


Post a comment