Questionnaire design and construction

On reaching this stage in conducting a research study it is expected that the research problem has already been expressed in terms of an appropriate set of research questions. These questions have now to be put in a suitable format for the respondents to answer and then arranged into a questionnaire in a valid, logical fashion that will produce meaningful answers. Considerable thought needs to go into the process of constructing a questionnaire: it is not as simple as might appear at first sight. Indeed, the process involves going through the following sequence of steps (see also Figure 7.1):

1 preliminary considerations

2 question content

3 question phrasing

4 types of response format

5 question sequence

6 question layout

7 pretest, revision and final version of the questionnaire.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment