Quantitative data analysis

Objectives

After reading this chapter, you should be able to:

• understand how to identify meaningful patterns in research data

• understand how to convert into tables data collected with research instruments

• understand how to code questions

• understand how to analyse data with statistical methods

• appreciate how the computer can be used to transform and facilitate the interpretation of research data.

Keywords

analysis

median

analysis of variance

mode

averages

multidimensional scaling

chi-square

multiple regression

cluster analysis

non-parametric

coding

proportion

conjoint analysis

regression

correlation

standard deviation

editing

tabulation

factor analysis

t test

hypothesis

variance

interpretation

Z test

mean

Plan of Chapter 10

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