Preliminary research

Preliminary research is often necessary before a final statement and definition of a problem can be agreed on. For example, someone may come up with the idea for a new service. Preliminary research may concern such matters as: whether the market for such a service is regional or national; who would use the service; and what substitute services people use. Answers to these kinds of question can help to define the nature and scope of more complete research.

A review of earlier research may be helpful. It is possible, for example, that the suggestion put forward as an idea for a new service has been previously researched. There may even be already published sources of information that can provide pertinent information. Government publications might mention the service, for example, or some trade publication may have mentioned it and even considered its use.

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Responses

  • Alice
    What is preliminary research in marketing?
    8 years ago

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