Practicalities of focus group sessions

Seven to twelve participants is ideal. With fewer than seven, there is not enough interplay to provide worthwhile information. It is difficult to work with larger groups, for under such circumstances one or two people tend to dominate the conversation and the discussion is difficult to control.

The group of participants should have enough knowledge of and experience with the type of problem to produce meaningful ideas and reactions.

The participants must feel they are taking part in something that is both worthwhile and interesting, that they are contributing to the solution of the sponsor's problem. Payments to the respondents are perfectly in order and necessary to get a good representative group together.

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