Picture maps

Picture maps are another way of helping to display information in a readily meaningful way (Figure 12.9).

INSPIRATION2

Inspiration is a visual idea development tool for developing ideas and plans. It fully integrates an easy-to-use diagram creator and a powerful outliner. We can use the diagram creator to generate ideas, plan and produce diagrams and the outline view to organise writing. Inspiration's integration of these facilities through different 'views' gives two different perspectives of the same information: a graphic view and

Europe

10 15 20 25 30 35 40 Food, drink and tobacco

Food,

Hsg,

etc.

etc.

Austria

20

21.1

Belgium

23.4

17.1

Denmark

24

25

Finland

18.7

17.1

France

19.6

19

Germany

23.2

25.8

Greece

36.3

17.3

Ireland

40.6

10.9

Italy

23.5

14.8

Luxembourg

22.5

20.1

Netherlands

19.7

27.4

Norway

18.6

23.4

Portugal

37

5

Spain

29.1

14.9

Sweden

22.3

32.3

Switzerland

15.2

17

Turkey

42.2

25.2

United Kingdom

14.4

15.7

Multiple items on one page or overhead

Europe

FIGURE 12.8

Multiple items on one page or overhead a text view. It provides a single tool for idea development and planning and is useful for developing and communicating ideas.

Inspiration makes it easy and fast to create mind maps, cluster diagrams and idea maps as part of your brainstorming and planning process. These are all visual thinking techniques used for generating ideas and clarifying thinking. Visual maps help stimulate thinking and add clarity. They also simplify the process of moving thoughts into words that communicate your ideas. When writing a report, Inspiration saves time because its powerful outliner helps to revise, edit and format work quickly.

Often a picture is the best way to express a concept since it presents its essence instantly. It adds insight by showing the flow of ideas, their relationships and their dependencies. Visual diagrams are a powerful way to communicate an idea or concept, explain a process or procedure, or sell your message.

Rising star [X] Definitely no market

^ Good opportunity |~?1 More information needed Will develop in time

Rising star [X] Definitely no market

^ Good opportunity |~?1 More information needed Will develop in time

FIGURE 12.9

Picture map

Markets

Other EU

Rest of world

Recent trends

Current situation

Future prospects

FIGURE 12.10

Diagram view of Inspiration

I Markets

The report will cover the company's progress and prospects in all the markets in which it operates. More specifically: UK, other EU countries, USA and the rest of the world.

II UK

Recent trends In the last three years the company has made sound progress in all its key product markets. Particularly successful have been sales of compound D to dairy farmers. Current situation Sales to dairy farmers currently make up some 30% of sales to the UK market. Future prospects Expansion in sales to dairy farmers in the UK is somewhat limited across the whole product range.

IMOther EU

IV USA

VRest of world

FIGURE 12.11

Outline view from Inspiration

Figures 12.10 and 12.11 illustrate Inspiration in use. The diagram in Figure 12.10 shows the various areas that the report is covering. Each of the boxes can be expanded in the outliner view (Figure 12.11).

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