Observation of the instore environment Observations include

• distribution (and out of stock)

• shelf facings (reported in number and share)

• shelf location

• display activity

• presence of point-of-purchase material.

Results, depending on user needs, can be shown by category, brand and types/sizes. These are reported by total, by individual markets and by major chains. Breaks by sales regions and other special analyses can be provided on order.

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