Noncomparative scales

The respondent is not instructed to compare the object of interest either against another object or some specified criteria. In rating an object, the respondent assigns the rating based on whatever criteria are appropriate for that individual. In assigning a rating, each respondent must use some criteria of their own: it is not provided by the researcher.

Line marking/continuous rating scale

A line marking or continuous rating scale can be used in a non-comparative format. In this case the respondent is required to assign a rating by placing a mark at the appropriate position on a line, usually five inches long, that best describes the subject under study. No standard for comparison is given. The resulting scores are usually analysed as interval data.

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