Nominalscaled Data

Given three ratings 1, 2 and 3, we cannot say that the distance between 1 and 2 is the same as between 2 and 3, nor can we say that the magnitude of 2 is proportional to both 1 and 3. There is no implied ordered sequence. The numbers assigned have no other specific properties than to identify the object.

Ordinal scales involve ranking. This means we can say that an object has more or less or the same amount of an attribute as some other object. There is an implied ordered sequence so that the option listed first is less or greater than the object listed second and subsequently. No property of distance between the numbers is implied, nor do the numbers reflect the magnitude of a characteristic possessed by an object.

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