New To This Edition

This edition recognises that the Internet is becoming more and more important as a source for information. Chapter 3 provides more information on how the Internet can provide more information and how it can be used advantageously in the course of research. In particular, the focus of attention is directed towards the availability of Internet databases which can provide very relevant information for marketers.

In addition, all chapters have been re-examined, revised and updated as appropriate. The list of references in the book has also been extended considerably and the questions at the end of each chapter have been modified and reduced in number. New cases studies have replaced some of the older cases. These include case studies 1.2 Spirit of Magellan Enterprises, 2.2 Cheri, 11.3 Renault Clio, 13.1 Tourism in Bukhara, among others.

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