Numbers given as answers to questions help in the analysis and interpretation of information that is collected by research. When taking measurements there are rules for assigning numbers to objects to represent the quantities of attributes. The rules apply to the procedure used to assign numbers that reflect the amount of an attribute possessed by an object, a person, etc. Attention must be paid to the objectives of the study, the precise definition of the characteristic to be measured and the correspondence between the measurement rule and the characteristic.

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