Mean

The mean is a commonly used average in marketing research and is readily understood as the sum total of values divided by the number of cases. However, it has one shortcoming: it is affected by a few large or small numbers (skewing), since it is based on all the values in the array. In terms of a product usage-rate study, for instance, the presence of a small number of heavy users in the study could produce mean usage results not truly representative of the typical user in the sample. The mean usage rate is too large to be descriptive of the user.

Get Paid Taking Surveys In Your Spare Time

Get Paid Taking Surveys In Your Spare Time

You won’t want to miss this. Get Paid Taking Surveys In Your Spare Time. I know what you’re thinking, ‘Oh great, another get rich quick scheme’. WRONG! This is your guide to making money from home by participating in paid surveys on the internet.

Get My Free Ebook


Post a comment