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The BRMB International offers the target group index (TGI). People are recruited to fill in an extensive questionnaire concerning their reading and shopping habits and their lifestyles. This allows media companies to use TGI data to produce a snapshot of the person who buys a particular magazine or newspaper and target promotions and advertising accordingly. CACI International has developed e-types - the first classification of online consumers and their behavioural habits. The e-types classification provides information such as how long consumers stay on one site, how frequently they purchase, what products they are buying, etc. Use of the Internet for research purposes greatly reduces data collection costs and it tends to be quicker. Virtual focus groups are employed to conduct marketing research using the Internet.

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