What kind of shoppers are A and B? Examine the two shopping lists and suggest characteristics for each of the shoppers.

Shopper A

Shopper B

1 tin baked beans (Heinz)

2 large cartons of semi-skimmed milk 6 apples - Coxes

2 packets white sugar

1 jar of Nescafé

2 tins of sardines

4 cans of Lager (Skol) 1 tub of chocolate ice-cream (large)

1 packet of PG Tips tea bags (large)

2 loaves (white - from bakery dept) 2 packets of pork sausages

2 kilos new potatoes 1 packet of baby corn

1 box of tea bags (large)

2 cartons of milk (large) 1 tub of margarine

1 bottle of aerated water 1 packet of Special K cereal 1 tin of tuna chunks 4 yoghurts - organic (fruit) 6 eggs (medium)

A variation on this method is to have two identical shopping lists, except for one item. The lists are shown to different samples of respondent - i.e. no one person sees both the lists. This helps to spot what people associate with the item that is different on the two lists.

Was this article helpful?

0 0
Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment