Likert scale

A Likert scale measures attitudes and comprise statements with which the respondent has to agree or disagree.

In the Likert3 method, a series of statements is provided and interviewees are required to rate each statement on the basis of the strength of their personal feeling towards it. The numbers assigned to the responses are numerical values associated with each possible answer. When analysing the results, the signs of these numbers are reversed when a statement is unfavourable.

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