Introduction

To be successful, the introduction to the questionnaire must achieve two things:

1 It must be persuasive.

2 Usually it must qualify the respondent as someone who belongs in the sample.

The starting point of the questionnaire is self-identification. In a one-to-one interview, the investigator has to explain who they are and name the firm doing the study. The introduction states the topic of the study. If it is a one-to-one survey, the person may have to be qualified to ensure that they really belong in the sample. Possibly only users of a particular type of product or service are wanted.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook


Post a comment