Internal data

Internal secondary data are produced by an organisation in its day-to-day operations. Data on sales, advertising expenditures, inventory records, salespersons' reports, distribution costs and prices are just some examples of the type of internal data that are produced.

In many instances, internal data are gathered in a relatively unorganised manner and people in the organisation may have little knowledge of what data are actually available. The growth of marketing information systems alongside the trend towards the computerisation of all records in a business has done and can do much to simplify the organisation and accessibility of internal data.

You are Hired

You are Hired

Have You Managed To Land The Job Yet? Are You Fed Up To The Eyeballs And Sick To Death Of Applying For No End Of Jobs And Still Turning Up Empty Handed? Do You Wonder Why Others Are Getting All The Jobs And Not You?

Get My Free Ebook

Post a comment