Industry standards

These refer to those rules of thumb, developed from experience, that have become standard industry guidelines for determining how large a sample to draw. Conventional guidelines on sample size vary with the type of marketing research study as well as with the number of cells included in the study. The conventional approach to determining sample size is frequently used in non-probability designs, especially in quota samples. In quota samples, for example, the minimum number of respondents per cell is usually 50. A cell of 1000-1500 is usually considered as a reasonable sample for a national (probability) market study. Also, 200-300 per cell is the convention for a typical concept or product test.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment