Impact of survey method on questionnaire design

Whether survey data are collected through personal interview, telephone, mail or self-administration, they will have an impact on questionnaire design. In a shopping centre interview, for example, there are time limitations that are not encountered in other situations. In the case of a self-administered questionnaire the questions have to be explicit and short. In the case of a telephone interview a rich verbal description of a concept may be necessary to ensure that the respondent understands what is being discussed.

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