Iccesomar Code

This is a professional code of practice for market researchers, published by the

European Society for Opinion and Marketing Research. It is based on the following eight principles:

1 Personal data have to be processed fairly and lawfully.

2 Personal data have to be obtained only for lawful purposes and should not be processed in any manner that is incompatible with such purposes.

3 Personal data have to be adequate, relevant and not excessive in relationship to the purpose for which they are being used.

4 Personal data have to be accurate and up to date where this is appropriate.

5 Personal data should not be kept on file any longer than is necessary for the purpose for which they were acquired.

6 Personal data have to be processed in accordance with the requirements of the Data Protection Act (see following section).

7 Appropriate technical and organisational measures have to be in place to prevent unauthorised or unlawful processing of personal data and to protect them against accidental loss, destruction or damage.

8 Personal data should not be transferred anywhere outside the European Economic Area unless there are preventative measures in place to ensure the rights and freedoms of data subjects in relation to the processing of personal data.

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