How census data may help the marketing researcher

• Studying the growth trends of production data over a period of years can help a manufacturer to identify new product lines or additions to a product line.

• Census data may help in determining business location. Studying demographic data for an area before deciding to open a retailer outlet in that particular area is a case in point. Furthermore, a firm may establish sales territories for its sales staff based on census of population data.

All countries will have censuses of one type or another. Here we choose illustrations from the UK.

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