General categorisation of business and industry using the SIC

Grouping by kind of business is just as important for business and industry as demographics is for consumers. One of the best and most commonly used methods of classifying business and industry by type is the Standard Industrial Classification (SIC), which lists all types of business and assigns classification numbers to each.

The categorisation of the SIC is formulated so that no industry is missed. Only with knowledge of the SIC number is it possible to search most sources for material relevant to the particular marketing problem. A full explanation of how to use the SIC classification is provided in Chaper 14.

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