Further reading

Blattberg, R and Hoch, S (1990) Database models and managerial intuition:

50% model + 50% manager, Management Science, 36(8), 887-99. Crouch, S (1985) Marketing Research for Managers, London: Pan. Government Statistics: A brief guide to sources, London: Office for National Statistics. Jackson, P (1994) Desk Research, London: Kogan Page.

Larson, E (1992) Watching Americans watch TV, The Atlantic Monthly, March. Levitas, R and Guy, W (eds) (1996) Interpreting Official Statistics, London: Routledge. Mayer, M (1990) Scanning the future, Forbes, 15 October.

Marketing Pocket Book, published annually by The Advertising Association in conjunction with NTC Publications, Farm Road, Henley-on-Thames, Oxfordshire RG9 1EJ. See also the Lifestyle Pocket Book, the Media Pocket Book and the Regional Marketing Pocket Book.

Get Paid Taking Surveys In Your Spare Time

Get Paid Taking Surveys In Your Spare Time

You won’t want to miss this. Get Paid Taking Surveys In Your Spare Time. I know what you’re thinking, ‘Oh great, another get rich quick scheme’. WRONG! This is your guide to making money from home by participating in paid surveys on the internet.

Get My Free Ebook

Post a comment