Further reading

Adcock, C J (1997) Sample size determination - a review, Statistician, 46(2), 261-83.

Bailar, B A (1997) Does sampling work? Business Economics, 32(1), January, 47-53.

Bolton, R N (1994) Covering the market, Marketing Research: A magazine of management and application, 6(3), 30-35.

Butcher B (1994) Sampling methods - an overview and review, Survey Methods Centre Newsletter, 15, 4-8.

Cowan, C D (1991) Using multiple sample frames to improve survey coverage, quality and costs, Marketing Research: A magazine of management and application, 3(4), 66-69.

Dent, T (1992) How to design for a more reliable customer sample, Business Marketing, 17(2), 73- 76.

Dutka, S and Frankel, L R (1988) Techniques for the Cost-efficient Sampling of Small or Rare Populations, New York: Audits & Surveys.

Hague, P N (1985) The Industrial Market Research Handbook (2nd edn), London: Kogan Page.

Hoinville, G, Jowell, R and Assoc. (eds) (1978) Survey Research Practice, Oxford: Heinemann, Chapter 4.

Kress, G (1988) Marketing Research (3rd edn), Upper Saddle River, NJ: Prentice-Hall, Chapters 8-9.

Marsh, C and Scarborough, C (1990) Testing nine hypotheses about quota sampling,

Journal of the Market Research Society, 32, October, 485-506. Rowland, M L and Forthofer, R N (1993) Adjusting for non-response bias in a health examination survey, Public Health Reports, 108(3), May-June, 380-86. Semon, T T (1994) Save a few bucks on sample size, risk millions in opportunity loss,

Marketing News, 28(1), 19. Watson, M A (1992) Researching minorities, Journal of the Market Research Society, 34(4), 337-44.

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