Further reading

Bachman, D, Elfrink, J and Vazzana, G (1996) Tracking the progress of email versus snail-mail, Marketing Research, 8, 31-35.

Collins, M (1997) Interviewer variability: a review of the problem, Journal of the Market Research Society, 39, 67-84.

Comley, P (2000) Pop-up surveys: what works, what doesn't work and what will work in the future, ESOMAR Net Effects Internet Conference, Dublin, April, http://www.virtualsurveys.com/papers/popup-paper.htm

Craig, C S and Douglas, S P (2001) Conducting international marketing research in the twenty-first century, International Marketing Review, 18(1), 80-90.

Davis, G (1997) Are Internet surveys ready for prime time? Marketing News, 7 April, 5.

Deming, W E (1950) On errors in surveys, American Sociological Review, 9(4).

Dillman, D A (1991) The design and administration of mail surveys, Annual Review of Sociology, 17, 225-49.

Dillman, D A and Tortora, R (1998) Principles for constructing respondent-friendly web surveys and their influence on the response, American Statistical Association Meeting, Dallas.

Gubrium, J F and Holstein, J A (2003) Postmodern Interviewing, London: Sage.

Kehoe, C, Pitkow, J and Rogers, J (1998) GVU's ninth WWW user survey report, July, http://www.gvu.gatech.edu/user_surveys/survey-1998-04/

Kent, R and Lee, M (1999) Using the Internet for market research: a study of private trading on the Internet, Journal of the Market Research Society, 41(4), 377-85.

Mehta, R and Sivadas, E (1995) Comparing response rates and response context in mail vs electronic mail surveys, Journal of Marketing Research Society, 37(4), 429-39.

Meuter, M L, Ostrom, A L, Roundtree, R I and Bitner, M J (2000) Self-service technologies: understanding customer satisfaction with technology-based service encounters, Journal of Marketing, 64, July, 50-64.

Oppermann, M (1995) E-mail survey - potentials and pitfalls, Market Research, 7(3), 29-33.

Ranchhod, A and Zhou, E (2001) Comparing respondents of email and mail surveys: understanding the implications of technology, Marketing Intelligence and Planning, 19(4), 254-62.

Ray, N, Griggs, K and Tabor, S (2001) Web-based survey research workshop, WDSI, April, http://telecomm.boisestate.edu/research/

Riche, M F (1990) A bigger role for telephone interviews, American Demographics, September, 17.

Rothenberg, R (1989) The trouble with mail interviewing, New York Times, 16 August.

Runham, M (1999) Presentation at the IIR Internet Research Conference, December.

Schaefer, R and Dillman, D A (1998) Development of a standard email methodology:

results of an experiment, Public Opinion Quarterly, 62(3), 378-97. Schuldt, B A and Totten, J W (1999) Email surveys: what we've learned thus far, Quirk's

Marketing Research Review, July, www.quirks.com Sheehan, K B and McMillan, S J (1999) Response variation in e-mail surveys: an exploration, Journal of Advertising Research, 39(4), 45-54. Stanton, J M (1998) An empirical assessment of data collection using the Internet,

Personnel Psychology, 51(3), 709-26. Taylor, H (2000) Does Internet research work? Comparing online survey results with telephone survey, International Journal of Market Research, 42(1), 51-63.

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