Findings

Key findings should stand out, perhaps highlighted by a table, a chart or some other visual aid. The key findings may even form the basis of a separate executive report. Key action recommendations largely stem from the key findings noted.

Details of the procedures followed should be included. These details should include such facts about the study as the research instruments used, sampling methods and the response rate for questionnaires. The procedures should be recorded in enough detail to protect the validity both of the recommendations and of the procedures. This may at some time enable a further study to be made replicating the same procedures so that a comparison can be made with the first study. Once the report has been written up, it can be turned into an oral or a video presentation, or may even become the basis for a small-group seminar.

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