Factors To Consider When Evaluating Proposals

1 Whether the proposal shows an understanding of the problem and its marketing implications.

2 The nature of the organisation undertaking the research and the skills the researchers possess.

3 Whether the total price is reasonable and acceptable. Whether there are large price differences among different proposals and, if so, whether they signal different assumptions by different firms.

4 Whether the proposal contains a procedure for changes if they are required and whether this procedure is acceptable to the client.

You are Hired

You are Hired

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