Essentials Of Marketing Research

FOURTH EDITION

mnloi'Piarson Education.

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First published 1997 Second edition 2000 Third edition 2003 Fourth edition published 2005

© Pearson Professional Limited 1997 © Pearson Education Limited 2000, 2005

The rights of Tony Proctor to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP.

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ISBN 0 273 69494 4

British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library

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A catalog record for this book can be obtained from the Library of Congress

10 987654321 10 09 08 07 06 05

Typeset in 10/12.5pt Palatino by 35 Printed by Ashford Colour Press Ltd., Gosport

The publisher's policy is to use paper manufactured from sustainable forests.

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