Clarity And Simplicity

Don't ask respondents what viscosity of oil they put in their cars. Ask them what grade they use.

Length of questions

Keep the sentences short and to the point.

Ambiguity and vagueness

Ambiguity and vagueness in question wording must be avoided at all costs. If the meaning of a question is unclear, you cannot expect the respondent to provide a clear, unambiguous answer. Avoid confusing words - words that are spelt the same but can have different meanings or words that sound the same but are spelt differently.

You are Hired

You are Hired

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