Chernov faces

This is a useful way of displaying attitudes to various objects and is more or less self-explanatory. The expression on the faces reflects the attitudes towards the object (Figure 12.3).

Cornflakes Rice

Krispies

Muesli Weetabix Shredded Bran

Wheat

Muesli Weetabix Shredded Bran

Wheat

FIGURE 12.3

Chernov faces of attitude towards various brands of cereal

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