Central location tests

These involve personal interviews in which respondents are first contacted and personal details taken by phone. Interested respondents are then invited to attend at a central location in their district at specified times to participate in research. People are scheduled in groups or 'waves' to enable multiple interviews to take place simultaneously. These tests are used to establish acceptance or reaction to new products or to identify taste preferences in foods. Usually, one offers the participant a gift or payment as recompense for their help.

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