Case study 43 mcbains fast food restaurant

McBain's is considering opening a fast food restaurant in Liverpool and, as part of the viability study, it wants to assess people's attitudes to a new fast food restaurant. There are to be 200 completed interviews and as far as possible the sample should be as follows:

Gender 50% should be male

50% should be female

Age 40% between 16 and 24

40% between 25 and 50 10% to be under 16 10% to be over 50

Occupation 20% to be students

80% to be non-students

The interviews are to be conducted at the St Johns shopping precinct. Question

Indicate how such a quota sample might be achieved.

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