Basic data

The last section of the questionnaire is mainly information about the household and the individual. It almost always includes demographics about the household, aspects such as family size, nature and income. Typically, it also covers demographics about the respondent and it may include questions about lifestyle and psychographics.

This section of the questionnaire has three purposes. First, where there are known and dependable statistics about the population from which the sample has been selected, such data provide a rough check on the representativeness of the sampling. Second, through analysis of subgroups, it provides a method for identifying differences of key results in response by subgroups such as gender and age. Third, there is identification material such as the respondent's name, address and telephone number.

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