Brainstorm 65 Newsletter inserts

Contributing to other people's newsletters with articles or inserts is an inexpensive and excellent way to reach new markets and tap into the captured customers of another business. Most newsletter publishers welcome submissions from others because finding content for newsletters is an ongoing challenge. If you provide them with non-competing information, you can easily gain access to another company's newsletter. For example, a massage therapist might submit to a chiropractor's newsletter. The...

High octane 3 Stand on the shoulders of giants

Who was the most brilliant man in the history of the world Well, the best candidate was a slightly nutty Englishman by the name of Isaac Newton. You can name just about anyone else - Einstein, Socrates, Benjamin Franklin, but when it comes to sheer monstrous brain power, Newton had them all beat (Who says so Well, the late great astronomer Carl Sagan, for one.) No, I'm not launching into a lecture on the history of science, here, but I bring up Newton because he quipped one of my favourite...

Fast cash 1 Bring dead inventory to life

If you've got dead inventory, you've got several problems in one. First, you have money tied up in that inventory, money you could be putting to good use. Second, you may be paying to store it. Third, the longer it sits, the more its value may fade, especially if it's a perishable or degradable product. And more. So it makes sense to move this stuff out. That may mean slashing prices till it hurts - but if that gets the stuff moving and brings in cash, you're better off in the long run....

Want an ad thats 500 more effective Then test

This has happened so many times it's almost legendary, yet for some unknown reason, very few entrepreneurs learn from it. What am I talking about This a business person decides to change just a word, or two, in an ad's headline, and suddenly the sales increase by 500 , and sometimes even more. Note that nothing else in the ad changed same product, same price, same deal all around. Yet a slight alteration in the headline multiplies its effectiveness by dozens of times. How and why does that...

Where do you want to be

What is your business goal What is your mission statement What are your goals for Where you want to be three years from now Where you want to be one year from now Where you want to be by next month What you want to get done this week What you need to get done today You have all this written down, don't you WHAT YOU DON'T Then you have a problem Look a business that doesn't know exactly what it wants to do or where to go, besides some vague idea like 'sell lots of...

Some final suggestions

Before you build your web page, write an 'on-line marketing plan.' You may already have a business plan, but you'll need a new one for the web. It's a different world with different rules and unique challenges. You'll stand a much better chance of succeeding if you plan thoroughly before you put a single byte of information on-line. 2. Look for on-line alliances. One of the best ways to spread awareness about your site is to form alliances with other website owners. Get them to plug your page...

Personalized letters

Now, more than ever, direct mail letters can be easily personalized by computer. That means not starting out with 'Dear Friend' but 'Dear Bob Jones,' or just 'Dear Bob.' Yes, consumers are already used to this, and they know computers are doing all the work. But it still has an effect that's much better than an anonymous greeting. Even if computerized personalizing is industry standard, you at least need to be up to that industry standard Remember, the best direct mail sales letters should look...

Invest In Yourself Start A Business Create A Product Buy An Ad

Of return he received on his investment of 280 - but you don't need to do that to understand what I'm getting at here This single example shows the tremendous potential that can come from a good idea, a single ad, and a good idea. You and your own marketing efforts are the best investment you can make Furthermore, you are always in control. When you buy stocks, or any other investments, you have to sit back and hope that the markets, the corporate executives and others do well for you. Not so...

Work Is No Longer Work It Is Your Life And Its

How much do you like what you're doing right now to make money Do you wake up at three in the morning, and can't sleep because you are just so eager and excited to get going on your work If you don't have this kind of passion for what you do, you're wasting your time and your life. Even if your job pays well, hating that job is like living a kind of 'half-life.' You suffer through the work week and live for the weekends. I urge you to quit the job you have right now, or sell your business if...