Olx Marketing Concept

1 Perspectives on Corporate Strategy (Boston: Boston Consulting Group, 1968): 93.

2 Donald P. Robin and R. Eric Reidenback, "Social Responsibility Ethics and Marketing

Strategy: Closing the Gap between Concept and Application,'' Journal of Marketing (January 1987): 55.

3 Robin and Reidenbach, "Social Responsibility,'' 52.

4 "Are Good Causes Good Marketing," Business Week (21 March 1994): 64.

5 "The Battle for Corporate Control,'' Business Week (18 May 1987): 102.

6 Robert F. Lusch and Gene R. Laczniak, "The Evolving Marketing Concept, Competitive

Intensity and Organizational Performance,'' Journal of the Academy of Marketing Science (Fall 1987): 10.

7 "Corning's Class Act,'' Business Week (13 May 1991): 76.

8 George A. Steiner, Top Management Planning (New York: Macmillan Co., 1969), 241.

9 Thomas J. Peters, "Putting Excellence into Management,'' McKinsey Quarterly (Autumn

10 "Where Different Styles Have Led Two Canmakers,'' Business Week (27 July 1981):

81-82. See also Bernard Wysocki, Jr., "The Chief's Personality Can Have a Big Impact for Better or Worse,'' The Wall Street Journal (11 September 1984): 1.

11 Alex Taylor III, "Yo Ben! Yo Jerry! It's Just Ice Cream!" Fortune, (28 April 1997): 374.

12 "Is It Rainforest Crunch Time?" Business Week, (15 July 1996): 70.

13 "Changing a Corporate Culture,'' Business Week (14 May 1984): 130.

14 Brian Dumaine, "P&G Rewrites the Marketing Rules,'' Fortune (6 November 1989): 34.

15 Mayron Magnet, "Let's Go for Growth," Fortune (7 March 1994): 70.

16 "Corporate Culture,'' 34. See also Bro Uttal, "The Corporate Culture Vultures,'' Fortune

(17 October 1983): 66-73; Trish Hall, "Demanding Pepsi Company Is Attempting to Make Work Nicer for Managers,'' The Wall Street Journal (23 October 1984): 31.

17 Carol Hymowitz, "Which Corporate Culture Fits You?'' The Wall Street Journal (17 July

18 Brian Dumaine, "Creating a New Company Culture,'' Fortune (15 January 1990): 128.

19 David Kirkpatrick, "Could AT&T Rule the World," Fortune (17 May 1993): 57.

20 Gordon W. Allport, Philip E. Vernon, and Gardner Lindzey, Study of Values and the

Manual of Study of Values (Boston: Houghton Mifflin Co., 1960).

21 B. F. Skinner, Beyond Freedom and Dignity (New York: Alfred A. Knopf, 1971).

22 Aimee L. Horner, "Jack Hanley Got There by Selling Harder,'' Fortune (November

23 "How a Winning Formula Can Fail,"Business Week (25 May 1981): 119-20.

24 G. Bruce Knecht, "Big Retail Chains Get Special Advance Looks at Magazine

Contents," The Wall Street Journal (12 October 1997): A1.

25 Kenichi Ohmae, The Mind of the Strategist (New York: McGraw-Hill Book Co., 1982):

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  • leevi
    Which corporate culture fits you wall street journal 1989?
    8 years ago

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