Info

2 Richard Gibson, "Marketers' Mantra: Reap More with Less,"

3 "USIC Chem. Ads Start to Support Effort to Double Sales in 5 Years," Industrial

Marketing (June 1986): 1-4.

4 Michael E. Porter, "Interbrand Choice: Media Mix and Market Performance," American

Economic Review (6 May 1976): 190-203.

5 "Market Makers," The Economist (14 March 1998): 67.

6 See Workbook for Estimating Your Advertising Budget (Boston: Cahners Publishing Co.,

7 Naras V. Eechambadi, "Does Advertising Work?" The McKinsey Quarterly 3 (1994):

Was this article helpful?

0 0
Corporate Domination Tactics

Corporate Domination Tactics

Learning About Corporate Domination Tactics Can Have Amazing Benefits For Your Life And Success! Own The Corporate World And Be Your Own Man! Huge businesses like Wal-Mart have demonstrated to us all the mightiness of a corporation, now you as well may harness that might.

Get My Free Ebook


Post a comment