Understanding Marketing Management

Privattecttiifn. Many countries have converted public companies to private ov. net ship aiit] management to increase their efficiency, such as British Airways and British Telecom in the United kingdom.

■ Gtistottitr empowerment. Cusioiners increasingly expect higher quality and service arid some customization. They Lire more and more tlJnc-sfiirved and want more convenience. I'hey perceive fewer real product differences and show less brand loyalty. They can oblaIh«xtcasiv« product Information from tiie Internet and other sources, which permits them lo shop more intelligently. They are showing greater price sensitivity in their search for value.

u GtutoutfzalloiL I he company is able lo produce individually differentiated goods whether ordered in person, on the phone, or online, liv going online, companies fissentially enable consumers to design iheir own goods. The company also has the capacity <o interact with each eustoqter personally; to personalize messages, services, and tire relationship. Using sn^rf software and new manufacturing equip mem, catalog house Lands' End put cusiovjizod chinos tip for sale in 2S101 and is now expanding its number of customised products, Because items are cut to order, the company doesn't have to keep as much inventory around.12 n Heightened competition BratuJ manufacturers are facing Intense compétition from domestic and foreign brands, which is resulting in rising promotion costs and shrinking profit margins, They are being further buffeted by powerful retailers who command limited shelf space and are putting Dut 1 heir own s lore brands in competition with national brands, n Industry convergence- Industry boundaries are blurring at art incredible rate as com panics are recognizing that new opportunities lie at the Intersection of two or tno re industries. Pharmaceutical companies, at one time essentially chemical companies, are now adding biogenetic research capacities, in order to forint Lia te new drugs, new cosmetics (cosmo ncu-

Cteaioneu;icgri: An ¿id tor flemialoiogy drues mat kften by SinsenJo. tlie Japanese cosmeticsi.iin tub wit'sis prcoicl nc tanyets spjis tir:1 Irecïifççi air! nçluiiiS Clearisw; iol un.emu-son. day/iiiyht vvtiisennff tiestily essence, nnri med cal'c" tn lis taken otally i is su' J on> 'it Japan, mainly i ci uyssores.

DEFINING MARKETING FOR 2 iST CENiUKY

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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