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In the past, "responding to customer noctis" meant studying customer needs and making a pj ml net that tit these needs on the average* but some of today's companies instead respond to each customer's iutlh idual needs, th'tl Computer does not prepare a perfect computer for its target market. Rather, it provides product platforms on which each person customizes the features he or she desires in the computer. This iü a change from a "make-and-sell" phj-losnphy to a philosophy pr "sense ami respond."

TARGET MARKETS, POSITIONING. AND SEGMENTATION A marketer can rarely satisfy everyone in a market, Not everyone likes the same cereal, hotel room, restaurant, automobile. college, or movie, TiieteTorc, marketers siari by dividing up the market into segments. They identify and profile distinct groups of buyers rur require varying prod uct and services mixes by examining demographic, psycho-graphic, and behavioral difference* among buyers. The marketer then decide* Which segments present the greatest opportunity—which are its target markets. For each chosen target market, the firm develops a market offering. I he offering is ftosilimifii in the minds of the target buyers as delivering some centra! benöflt(s), I-or example VolvO develops its cars for bllyerS to whom automobile

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Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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