The Internet Advantage

The internet gives today's companies a new sel of capabilities:

■ Companies can operate a powerful fl# information and sales channel, Ihe Internal, with augmented geographical reach to inlorm and pronste their businesses and prork£ls worldwide. Ry establishing one or more Web sites, a company can tel us products and services, its history, iis business philosophy. Us job opportunities, ami other informalicn ol iri'eresi to visitors, Unlike the ads and brochures ol the past, the internet permits a company lo iransmit an almost unlimited amount ol information.

■ Companies can collecl fuller and richer information about markets, customers, prospects, and compdiiois. They can also conflict liesh maflffiling research using lite Internet to arrange ioi locos groups. Send cot questionnaires, arid gather primary data in several other ways..

■ Companies can facilitate and speed up internal communication among their employees by using the internet as a private rnirgrtec. Employees can query one another, see* advice, and doivnioatj or upload needed information from and lo 1!ie company's mato oompuler.

* Companies can ligve two ■ way comminicaltons with cuslomers and prospects, and more efficient transactions. The Internet makes ¡1 easy tor individuals to e-mail companies and receive replies, and more companies today are developing eatranets Willi supplers and distributors fof sendir.g and receiving hfomtittir, placing orders, and making payments mofe evidently.

* Company arc wr afcle to seftd ads. coupons, samples, armj information lo customers who have requested these items or have given the company permission to send them.

* Companies can customize oflerings and $ervi«$ by using database information on llie number ol visitors to their Wet) siles and visil frequency.

p Companies cart improve purchasing, retrun ng. training, and internal and external cotrmunications.

" Companies can achieve substantial savings Dy using ihe Internel lo compare sellers' prices, and to purchase materials ai auction or by posting their own terms. Companies can recruit new employees. Many are also preparing Interne! training products thai can he downloaded lo employees, dealers, and agenis.

■ Companies can Improve logisltcs and operations for substani/ai cost savings while improving accuracy and service quality, the Internet provides a more accurate and ¡asSer -.".■ay to send and receive information, orders, transactions, and payments between companies. their business pariacrs. and thei' customer*.

Ii! PART 1 UNDERSTANDING'MARKETING MANAGEMENT

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

Get My Free Ebook


Post a comment