Infonnafan Weeds P;oties

Brery iitiri must Organize and distribute a continuous flew of information to Us marketing managers. Companies study their managers' information needs and design marketing information systems (Mi$) ta meet these needs- a marketing Information svstem (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate Information to marketing decision makers. A marketing Information system is developed from internal company records, marketing intelligence activities, and marketing research.The lirst two topics arc discussed here; the latter topic is reviewed in the next chapter,

The company's marketing information system should he a cross between what managers, think they need, vvhiit managers really need, ┬╗rid what is economically feasible. An internal MIS committee can interview cross section of inarkedng managers to discover their informal ion needs. Tabic 3.1 displays some useful questions.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment