Style Fashion and Fad Life Cycles

We need to distinguish three special categories nf product life cycles—styles, fashions, and fads [Figure 10.3). A style is it basic and distinctive mode of expression appearing (n a fleid of human endeavor. Styles appear itt homes (colonial, ranch, Cape Cod); clothing {formal, casual, funky); and art (realistic, surrealistic, abstract]. A style can last for generations, and go in and out of vogue. A fashion is a currently accepted or popular style in a given field. Fashions pass through four stages; distinctiveness, emulation, mass fashion, ;ind decline.

t he length nf a fashion cycle is hard Io predict- One point of view is thai fashions end because they represent a purchase compromise, and consumers start looking for missing attributes.27 For example, as automobiles become smaller, they become less comfortable, and then a growing number r>f buyers start wauling larger cars. Further more, too many consumers adopt the fashion, thus turning others away, Atloilier observation is that the length of a particular fashion cycle depends en the extern to which the fashion meets a genuine

Fashion Fad Life Cycle

FIG. 10,3 Styfs, fashion, and Fad Life Cyc'es

Time

Timi

FIG. 10,3 Styfs, fashion, and Fad Life Cyc'es

Time

Timi

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

Get My Free Ebook


Responses

  • Tanja
    What is style fashion and fad in marketing?
    6 years ago
  • kimi
    What is style, fashion and fand in marketing?
    6 years ago

Post a comment