Style Fashion and Fad Life Cycles

We need to distinguish three special categories nf product life cycles—styles, fashions, and fads [Figure 10.3). A style is it basic and distinctive mode of expression appearing (n a fleid of human endeavor. Styles appear itt homes (colonial, ranch, Cape Cod); clothing {formal, casual, funky); and art (realistic, surrealistic, abstract]. A style can last for generations, and go in and out of vogue. A fashion is a currently accepted or popular style in a given field. Fashions pass through four stages; distinctiveness, emulation, mass fashion, ;ind decline.

t he length nf a fashion cycle is hard Io predict- One point of view is thai fashions end because they represent a purchase compromise, and consumers start looking for missing attributes.27 For example, as automobiles become smaller, they become less comfortable, and then a growing number r>f buyers start wauling larger cars. Further more, too many consumers adopt the fashion, thus turning others away, Atloilier observation is that the length of a particular fashion cycle depends en the extern to which the fashion meets a genuine

Fashion Fad Life Cycle

FIG. 10,3 Styfs, fashion, and Fad Life Cyc'es

Time

Timi

FIG. 10,3 Styfs, fashion, and Fad Life Cyc'es

Time

Timi

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  • Tanja
    What is style fashion and fad in marketing?
    6 years ago
  • kimi
    What is style, fashion and fand in marketing?
    6 years ago

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