Strategies

The single objective is to position Pegasus as (be premier skating accessory manufacturer, serving the domestic market as well as the International market. The marketing strategy will seek to first create customer awareness concerning the offered products and services and I lien develop the customer base. The message that Pegasus will seek to communicate is tliat ii offers the best-designed, most useful skating accessories. 'Ihis message will be communicated through a variety of methods, The first will be the Pegasus Web site, which will provide a rich source of product information and offer consumers the opportunity to purthas-c. A lot of time and money will be invested in the site to provide the customer with the pierce pi ion of total professionalism and utility for Pegasus' products and services.

Tlie second marketing method will be advertisements placed in numerous Industry magazines- The skating Industry is Supported by several different glossy magazines designed to promote tfie industry as a whole, In addition, a number of smaller periodicals serve the smaller market segments within lite skating industry. The last method of communication is the use of printed sales literature. The two previously mentioned marketing methods will create demand for die sales literature, which will be sent out tt> customers.The tost of the sales litem' ture will be fairly minimal, because it will use the already coin-piled information from the Web Site.

extensive product testing by a wide variety of users provided Pegasus with valuable product feedback and has ted to several design improvements.

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