Selling 627

Negotiation Ó27 Relationship Marketing 623 Summary 62B Applications 629 Motes 630

PART 8 Creating Successful Long-Term Growth 632 Chapter 20 Introducing New Market Offerings 633

Challenges in New-Product Development 634

MARKETING INSIGHT Iridium Disconnects with Global

Customers 637

Organizational Arrangements 637

MARKETING MEMO Lessons for New-Product Success 638

Budgeting for New-Product Development 638 Organizing New-Product Development 639 Managing the Development Process: Ideas 640 Idea Generation 640

MARKETING IMEMO Ten Ways to Great New-Product

Ideas 642

Idea Screening 643

MARKETING INSIGHT Developing Successful High-Tech

Products 644

Managing the Development Process: Concept to Strategy 645

Concept Development and Testing 645 Marketing Strategy 643 Business Analysis 649 Managing the Development Process: Development to Commercialization 651 Product Development 651 Market Testing 653 Commercialization 655 The Consumer-Adoption Process 656 Stages in the Adoption Process 659 Factors Influencing the Adoption Process 659 Summary 661 Applications 661 Notes 663

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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