Preface

embedded video clips, îlie CD-lîOM also contains many images from the textbook, which you may incorporate into your lectures.

ItiC—ONLINE: One destination for all of your supplement needs. The Prentice IldJI catalog at vtww.prenhalLcoih/ipaiketlng is where instructors can access our Complete array of lea idling materials, Simply go to die catalog page for this tL'K.[ and click on the Instructor ¡ink (o download the Instructor's Manual. Video Guidé, Test Item Pile, TestGeO EQ. PowerPoint slides (liasic only), and more.

NO] Ei: frcHltce Flail manually cheeks çwry pzissivijnj r<-L]iii'sl ;ntii ^.ut i Liu h Mill Individual's instructor status before Issuing 8 pisswotd.

Test Item File

Prepared by John R. Brooks, Jr. of Houston Baptist University, the Test Item nle contains more llian 3,900 multiple-choice, true-false, short-answer, and essay questions, with page reference and difficulty level provided for each question, A iwu' feature ii cm I'/ifirv section rli'di* anted jo application question?. These real-life situations take Students beyond basic chapter concepts and vocabulary and ask them 10 appiy marketing skills. Prentice Hall's TcstGen l:-Q test-generating Software is new for this edition, I his supplement is available in two places: Download from the IRC Online fwww.prenhall.conj/kOLlcr) or from the IRC on CDttOM.

PCfMac compatible and preloaded with all of the Test Item l;ile questions.

M an u all y or randomly view test bank questions and drag-and-drop to create a test.

h Add or modify test bank questions using the built-in Question Editor a Print up to 2j variations of a single lest and deliver the test un a local area network using the Iniiit-in (Ju¡/Master feature

J''nee customer support is available at medla.supportOO am and 5:00 pin CST.

Power Points

When it comes io PowerPoint, Prentice I tall knows one size dues not fit all. That's Why Marketing Management i2e offers instructors more than one option.

PowerPoint HASEC: This simple presentation Includes only basic outlines and key points from each chapter. No animation or forms of rich media are integrated, which makes the totLLl file size manageable and easier to share on line or via email. BASIC was also designed for Instructors who prefer to customize Power Points ur want to avoid having to si rip out animation, embedded files, or oilier media rich features.

PowerPoint MEDIA RICH; This media rich alternative in duties basic outlines and kev points from each chapter, plus advertisements and art from the iexi. images from outside I he te^t. discussion questions, Uret> links, and embedded video snippets from the accompanying video 5ihran1- The best Option if you want a complete presentation solution, instructors can fun her customize this presentation using the image library featured on the LllC on CD-ROM, Elotli the BASIC and MEDIA RICH version of slides were authored by Mark E. Collins,

Aside front these three PowerPoint options, a select number of slides, based on the MEDIA RICH version, are also available as overhead transparencies.

Terrific Tube Traffic

Terrific Tube Traffic

Target Your Customers By Engaging Them Through Video. Target MarketDemand: Any person who desires to build a large business. Product Description: Business is getting more and more competitive as the days go by. This viral video is the latest in internet business survival techniques by using video.

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