The attvertising objectives lo convince biscuit users Ihey can buy a canned biscuit thai is as good as homemade— Pilisbury's 1C&9 Brand B'-scuits. The conten consists el emphasizing Uie follthving product characteristics: They look like, luve Hie same (extune as. and taste lika homemade biscuits. Support far the "good as homemade" pionme will be hwrfcJd- (1) 13&9 Bíand Biscuits are made trwn a special kind of Flour used to make homemade biscuits but never before used in making canned b&scuits, and (2) the use el traútinnal American biscuit recipes. The ¡one of the advertising will be a news announcement. tempEred by a warm, relletlive mood emanating Irom a look back at traditional ■ American baking q'jaüiy.

Every advertising medium has specific advantages and disadvantages. Here, we review television. radio, and print advertising media.


Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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