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1 jJjru ry of Coilgrcss Cain loj^i iir- i n ■ PuW icn ticin [ >;ii 3 KemI.lt, Philip.

Marketing nuwiigttnir'At I 1'hihf) Ktnl(l:r. Kniii ¡ii'LU'r.— IWtlflhcd. p. C1T1.

Includes bibliographical rcfcmaCflsond index. [KUX 0-13145757^ 1. Miukelms—Mimagenien!. [ Keller. Jtei Ln Lurte, l!h!ifi- ll.'llife. MF5415.1a.K6ii Liorn; S58.S—dc22

Acquisitions l^i ri lh-l Stevens Associate Editor: WIl Mara

VJ','l dhiE>ri:d Director: fL-FTShdsU^

ms K tiin 1 Editor; Melissa Prllcritici lditurial Assistant: Rebecca l.cmbo

()Lkvc 11 hfi 11 H'ji I Lit fid i I [>r: Jim i iiheh' (.i I i o!La

Media Projccl Manager! PoierSm'll ftiiirkviiriK Managon Mididk-U'lSjieii

MiLrkclS A-h-sJ h L:lii (: Joanna Salii'Pa

■Senior Managing Editor (Production): )udy Leale

Product inn Editontlieicii Pciia l\>r m E:,(ii(j us Swpcmwri Iliads Morris

Manufacturing Buyer: Di ¡ine Peiraiitt Dtsign Milliliter: Meiteli ]Jtlt!|t

AH iJiivi'Eiij': |;iibL!l Slcrwit:

Interior D&IgnrAninndu Kavaiu^ji

Cmtr Designs Amanda Kavanagh

Art ^Luditi: likxlnvCtEaphiev Int.

Oirccior, Image ResouMxGeuler: Melinda Heo

M imager, Rights ;im! Ferpisslonsi/iitaArdbrii

Manager Visual Research: ilr'di Bren/d

Manager, Co wr Visual Research & PerDilssJoirt; tfaren Sanatar linage I'Lnnishiun Ijiiirdiiiufirrr Debbie I.MljmiLia

Manager, Prtnl Pro du l-1 iu n: Chri sly M a lion

Cum posh tap/ Pull - Service Projet 1 Manage m ent: Carlisl e Co mm im Ication s, Lid. Prlnlfr/BliiilLVTCDiirler-^cAdiillvilk I L^blgb t'itss

Credits ;iml tdiiuHvledgmciiti borrowed from oiher sources and reppHliccd, with permission,, in this tpxlbook appear tin appropriate wiihm iL'siandnn page CI.

Copyright i> 2WG. 2WA. 2(111(1, IM7, lil?)-1 PeifscrtKdUMlinn. Inc.. llppifr Saddle River, Hew Jersey. U7J5S

fVarson Prrrilu c t!al|. ;\l! ri-;b!s rE-icrveil. Printed in ijMUnited Slates of America. I liin publication is prete■clod by Copyright and permission should lie obtained from thr publisher prior 10 am1 prohibit ed riipriiiiiiULDii, biorqge in fi. retrieval system, or transmission in any form or by any mean*. tlodroliic. mechanical, |>inhKn"ij]ivLni;. recording, uf likewise- Foj information regarding permission^), ivriieith 1! i uli is an d Permissio lis Depart men!,

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