Chapter 3 Chapter 4

Capturing Marketing In&îghtS 70

Gathering Information -and Scanning the Environment 71

Conducting Marketing Research and Forecasting Demand 101

PART 3 Chapter 5 Chapter 6 Chapter 7 Chapter B

Connecting with Customers 138

Creating Customer Value, Satisfaction, and Loyalty 139 Analysing Consumer Markets 173 Analyzing Business Markets 209 identifying Market Segments and Targets 239

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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